"Million-Dollar Copywriting Cheat-Sheet"
"Write HOT Sales Letters That Sell Like
CRAZY - In No Time Flat!"
Brand-New Copywriting "SECRET WEAPON" is
Your Short-Cut for Writing Powerful,
Sales Letters That Make Customers BUY!
From: Jeff Gardner
President, Gardner Marketing Group Inc.
"I've sold this exact same "cheat sheet"
copywriting package for years for
$77.77 - and it sells like crazy.
Now, YOU can save $60 bucks... and
get it now for only $17.77!"
Imagine being able to cut 5,
10, even 15 years of off of your copywriting
“learning curve” and instantly be able to
write killer sales copy that pull in daily
Actually, it’s entirely possible
– and I’ve used this same “secret” to write
killer sales letters that have produced
millions of dollars in profits for
myself and my company.
The world’s greatest
copywriters... who charge $5,000 to $15,000
(and up) to write a sales letter... all
learned their copywriting skills from
masters who came before them.
Most (if not all) great
copywriters, actually collect the best sales
copy from the best copywriters – and tuck it
away in a “Swipe File”.
Then, whenever the copywriter
needs an amazing headline, the perfect
guarantee, or a killer close... they go to
their “swipe file”, find a hot piece of copy
that’s already been proven to work... and
simply “model” it.
Not copied word-for-word, but
For example, one of the most
famous headlines was written by John Caples
All Laughed When I Sat Down at the Piano,
But When I Began to Play...”
Over 80 years later, copywriters are
still pulling this gem out of their “Swipe
Files” and using the basic concept to write
new killer headlines.
fact, recently I did a search and found
Laughed When I Told Them The 30 Minute
Workouts Would Help Me Lose Weight But I Got
The Last Laugh When They Saw Me In My
Laughed When I Called TAX DOCTOR To File My
Taxes … But Their Laughter Changed To
Amazement When I Got $1,000.00 (Loan)
Check In 29 Minutes, The Rest Of My
Refund 24 Hours Later And A Peace Of Mind
Accuracy Guarantee To Help Me Sleep Like A
"They All Laughed
When I Said I Was Going To Create A Profit
Pulling Website Quickly & Easily . . . But
When I Made My First Sale Just 4 Hours Later
. . .!"
using the structure of John Caples’ original
killer headline, copywriters are able to
instantly create their own original
headlines for new products, services, and
staring at a blank screen. No endless
hours of frustration or confusion. No
writing and re-writing endlessly, trying to
find the perfect copy.
Write Hotter Copy... Starting Today!
Great copywriters are
constantly digging through their “swipe
files”, looking for the best headlines,
offers, guarantees, bullets, postscripts,
closes, and more – to beef up their copy and
make it sell like crazy.
After all, why kill yourself
trying to write something from scratch...
when you can get great, cash-generating
copywriting ideas from the world’s greatest
copywriters - who have generated billions of
dollars from their sales copy?
And that’s why I’m writing to
An Incredible "Swipe File"
Can Truly Be Worth Millions!
You see, in my office, I have a
large black 4-drawer file cabinet that holds
my very own personal swipe file.
I’ve been writing copy for over 20 years –
and my swipe file has made me millions of
dollars. I’ve been fortunate
enough to write many, many “million dollar
sales letters” and while I’d like to lay
claim to every million dollar copywriting
idea, I must admit that I rely heavily on my
After all, anytime I’m stumped
for a headline, an offer, bonuses, benefits,
guarantees, postscripts, pricing, or any
part of copy... I can just open up the
file cabinet – and I’ve got millions upon
millions of dollars of the world’s best copy
to look through and borrow from.
Not copy word-for-word. That’s
illegal. But I can borrow the basic concepts
and ideas – and by using it over the last 20
years, my swipe file has made me many,
many millions of dollars!
Why should you care?
Well, I had originally thought
about publishing parts of my own personal
swipe file, but after trying to track down
some of the copywriters whose copy I have
filed away, I realized that I was looking at
an almost impossible job. My swipe file
includes copy from over 20 years of research
and study – and much of what I have socked
away is from copywriters who are no longer
among the living.
So I decided to start all
over. From scratch.
I contacted the greatest
copywriter’s from around the world.
Copywriters who are currently responsible
for generating millions of dollars, both
online and offline, from their killer sales
And I asked them to submit their
very best sales letters to me – for
inclusion in a brand new “Swipe File”.
I was shocked with the
response I got.
These master copywriters,
most paid $5,000 to $15,000 or more per
letter, readily agreed to allow me to
include their best-of-the-best copy... which
has produced millions of dollars in sales
for themselves and their clients... inside
my new Swipe File.
Over the last 10 months, I’ve
spent hundreds of hours pulling these
letters apart – and categorizing the best
copy from all of these letters into
Finally, after almost a year,
I’ve completed this project – and I’m now
making it available to anyone who wants to
beef up their sales copy... double, triple,
even quadruple their sales... and write more
profitable sales letters virtually
All of the greatest copy from
the world’s greatest copywriters is now
available in a brand new copywriting tool
My Instant Swipe File™
Your Copy Now by Clicking Here!
Now, in just minutes, you can
have access to the best examples of
hot-selling, money-making sales copy from
the world’s greatest copywriters, including:
These copywriters have
become famous, because their copy has
produced millions upon millions of dollars
in sales for themselves and their clients.
These amazingly skilled professional
copywriters charge top-dollar for their
work, because their copy consistently
produces huge returns, over and over again.
Now, you can borrow
their best ideas and concepts for your very
own sales copy... once you own your very own
copy of this exciting new copywriting tool!
Imagine... with “My
Instant Swipe File™” in your hands, you’ll
never be at a loss for what to write.
Within seconds, you can have million-dollar
I guarantee that
this will soon become your most-used “secret
weapon” for writing killer copy!
(And you can get it now
for under $20 bucks!)
Just a few ideas from "My Instant Swipe
File™" could even double, triple, or
quadruple the selling power of virtually any
sales letter... almost instantly!
Your collection of instant swipe
files is truly astounding!
As a professional copywriter
myself, I've had days when I
struggle to think of the "perfect"
words to trigger the target
prospects' emotional buttons.
With your product, writing sales
copy has become as easy as pie.
I know that I can always rely on
your complete arsenal of proven
moneymaking swipe files to come
up with the most compelling
sales letters for me and my
This could be worth thousands of
dollars. At the very low price
you're charging, it's a
This is "a must-have" for anyone
who writes copy.
Expert and Professional
You're charging too low Jeff!
This package is a goldmine.
It doesn't matter whoever you
are and whatever you're selling,
you'll find these monster
winners condensed in one place,
an easy reference to create your
own killer sales letter with
Remember that a good sales
letter is like having a full
time employee that convert
visitors to customers. So, if
you want to make a quantum leap
to your website conversion, My
Instant Swipe File, is the
Thanks for doing all the hard
work and making all this easier
for us Jeff!
Whether you're a novice or
expert copywriter, having
Jeff's indispensable e-book, "My
Instant Swipe File, " is like
having the world's best copy
experts looking over your
shoulder helping you write
killer sales letters.
Stuck for a
headline? BOOM! You've got one.
You get the
picture - No more writer's
block. My Instant Swipe belongs
in every internet marketer's
I just read your "My Instant
Swipe File" and I must say that
I was very impressed. It has
not only pointed out some
weaknesses in my own sales copy
but also given me a solution or
model to improve on it!
Writing copy is an art and I
(like many of us) can always use
help here. I give it 2 thumbs up
and will be modify my sales
pages as a result and fully
expect to increase my conversion
because of your eBook!
Thanks for a great new read!
If you've ever studied
copywriting, you know that
your best way of learning the
craft is to identify the
top-of-the-line copywriters and
their sales materials... then to
hand-copy each and every example
The big problem most of us
copywriters have is... how do
you identify and get hold of
these materials? Sure, we all
likely have our own swipe file.
But which is written by whom?
Jeff Gardner has the
His "My Instant Swipe File"
contains sales examples from THE
leaders of our copywriting
profession. Documented, included
by permission from each author.
This stuff is really powerful.
Not only that, but he's broken
down each sales letter into
categories like Headlines;
Guarantees; and so on.
I've studied under some of these
top-grade copywriters. They
really deserve to be grouped
with such famous names as John
Caples, for example.
And Mr. Gardner has also
provided biographies for each
copywriter. These I find inspire
and encourage me to keep on with
my own learning and honing of my
copywriting skills. And he has
provided templates for our use!
So I can use these examples and
easily adapt them to whatever
topic I'm working on at that
Mr. Gardner has obviously done a
lot of work on our behalf.
His product is worth wayyy
more than he's charging.
I'm proud to have access to this
resource whenever I need it.
(And believe me, I sometimes
have needed it several times
just in one day!)
Then he goes on to sections
regarding actual techniques that
work. Say you need to make your
reader aware of a specific
problem - Mr. Gardner uses
actual quotes from salesletters
written by these A-1 copywriters
to show how THEY did it. And did
it the right way, that sold
their product well.
So much to learn here!
And Mr. Gardner has a truly
logical way of organizing this
Swipe File as well as a
refreshingly easy-to-read style
of presenting it. Very
impressive. Very useful. Very
vital for each and every
copywriter to have in his or her
arsenal of resources!
Ever struggle with providing
proof and credentials? Just
check out how the experts do it!
Pricing justification? Cutting
to the all-important offer?
Doing the take-away? And never,
ever forget that all-important
guarantee! Hey, Mr. Gardner has
it all right here. This world
class group of copywriting
experts show how they do these
complicated techniques - and
make each one seem easy.
I also am awed by just the
freebies that Mr. Gardner
includes. In my opinion, these
alone are worth the price of the
Instant Swipe File:
A detailed template for my
sales letters - PLUS an
explanation (very well-written
and easy to understand) of why
each element is important and
why it needs to be there. Very
A copywriting checklist! This is
an awesome timesaver. Research,
writing your salesletter - all
there. I am so blown away by
just this one bonus.
And! (This one is close to my
heart.) Specific words and
phrases that have been shown to
be especially powerful for
sales. I've spent years keeping
a list of just this sort of
thing... and here is Mr. Gardner
giving this away for a free
bonus. Wow. That's all I can say
His final bonus is an article by
David Garfinkle - a winner of
winners right here and now -
about how to pull in the maximum
response. This is powerful
stuff. I can't tell you
how simple yet profound this
expert's insights are.
All in all, Mr. Jeff Gardner
proves he's a master at
over-delivering. Just the main
Instant Swipe File is worth far
more than what he's asking. And
each precious bonus gift
multiplies the value
exponentially. His writing and
talent for organization and
presentation shine through this
whole package. I'm more than
delighted to have it in my
possession - and believe me, I
use several portions of it every
single day. From hand-copying
works of the Masters to editing
my copywriting projects to
maximize their effectiveness -
this is one of the most powerful
tools I have ever seen. More
like the Swiss
Knife-of-All-Trades on steroids!
"My Instant Swipe File" is
just what it claims to be -
an all-in-one swipe file of
copywriting knowledge. It
combines an abundance of top
quality copywriting samples with
informational articles, and
thought-provoking templates. The
bonuses add just the right
ingredients to round out the
content and make this a complete
source for any copywriter
needing inspiration to produce
the perfect piece of copy.
Jenny Evans Dunham
I'm a little upset! You
claim to be offering a swipe
file? But that is only a part of
what is really a complete course
in effective copywriting.
The people you have brought
together for this project are a
veritable "Who's Who" of the top
copywriters in the world.
The other thing that impressed
me was the bonuses (each of
which could be sold separately,
in my opinion). Each one ties in
so well with all of the others
that I think you have created
To be honest, your offer isn't
for everybody - after all, there
will always be those who
don't care about making money
online. But, for anyone that
wants to write copy that sucks
people in and increase their
profits to boot, then this is
clearly a must-have.
All the best,
Do you have any idea what you
have just done?
One Single Download From You Has
Replaced Hundreds Of Bookmarks
and Downloaded salespages from
my own "swipe File" Collection!
You have managed to gather some
of the best salescopy ever and
put it together in a very easy
to read, learn and impliment
This is by far one of the best
products I have purchased yet
You are a Rock Star My Friend!
Thank you for such a great
Michael D Price
I thoroughly enjoyed My
Instant Swipe File. I have
always hated creating Sales Copy
because I'm just not that good
at it. My
Instant Swipe File is going to
make a HUGE difference in my
profits this year.
I may finally be able to
create copy that actually SELLS!
Thanks so much!
Want the Same Success?
It's Yours... For Only $17.77!
Using sales letter
templates or sales letter writing software?
My Instant Swipe File™ can easily help
increase the sales and profits from these
letters in just minutes!
Or, if you’ve bought
copywriting courses or attended seminars,
My Instant Swipe File™ can give you
real-life examples of the copy you’re being
taught to write, shortening your learning
curve by months, even years!
I guarantee that once
you grab My Instant Swipe File™, it’ll be
one of the most used copywriting tools on
your bookshelf. Every time you want to write
another winning sales piece, simply take it
off the shelf – and you’ll find all of the
inspiration you need instantly!
And, to make sure
that you’re writing killer copy in no time
flat, I’m also including these 4 exciting
bonuses with your order...
Bonus Copywriting Tool #1:
Proven Winning Sales Letter Template!
Created by copywriter and marketing
consultant, David Frey, this simple
step-by-step “Sales Letter Template” makes
it easy for you to start, write, and finish
a killer sales piece in no time flat.
Simply follow the easy-to-use template...
and it’ll walk you through writing a sales
letter for virtually any product, service,
or offer... from beginning to end.
Bonus Copywriting Tool #2:
Developed by million-dollar copywriter, Mike
Pavlish, this “Copywriting Checklist” can
give you an almost unfair advantage over
other copywriters. Run each of your
sales letters through this checklist to make
sure that every letter is as powerful as it
can be. Using the same checklist Mike
Pavlish uses when he’s writing money-making
copy for clients, you’ll know that every
letter you write is the best it can be.
Bonus Copywriting Tool #3:
Hot Word & Phrase "Cheat Sheet"
Brain frazzled and you need a new,
different, eye-catching, or unique word?
With the “Hot Word & Phrase Cheat Sheet”,
you’ll have the best, most attention-getting
words you’ll need for headlines, sub-heads,
guarantees, and even product names! This
simple “cheat sheet” gives you all of the
most powerful, hard-hitting words to make
your copy sizzle!
Bonus Copywriting Tool #4:
How to Instantly Double the Response
of Any Ad, Letter or Web Promotion!
Highly-respected copywriter and Founder of
the World Copywriting Institute, David
Garfinkl, reveals his step-by-step system
for doubling the response of virtually any
ad, letter or web promotion... instantly!
You get all of these
additional copywriting tools... downloadable
instantly in PDF format... when you order
today. Each of these special “tools”
will become more ammunition in your arsenal
of copywriting tricks. Armed with My Instant
Swipe File™ and these four bonus Copywriting
Tools, you will be cranking out hot-selling
sales letters in no time flat... without
breaking a sweat!
In fact, I’m so
confident that this entire package will
truly help you increase the selling power of
all of your copy, I’m going to guarantee it
with a “strong-as-steel” money-back
All of this... a
153-Page Swipe File - PLUS All 4 Bonuses -
Write Hotter Copy Overnight –
Or I’ll Buy it Back From You!
Invest in your own personal copy
of My Instant Swipe File™ - and if you’re
not writing hotter sales letters, faster and
easier... and generating more money from
what you’ve written... then simply let me
know and I’ll buy back the entire package
from you, no questions asked.
My Instant Swipe File™ must work for you, or
you pay nothing. Simply take it
for a no-risk test-drive... and if it’s not
better than I promised, simply let me know
within 60 days from purchase – and I’ll buy
it back from you, No Questions Asked!
Believe me, with My Instant
Swipe File™, you’ll have the “million dollar
copywriting ideas” you need to turn any
sales letter into a winner! Or, if
you’re starting from scratch, you’ll have
all of the ideas you need for the perfect
headlines, openings, offers, bonuses,
bullets, guarantees, closes, and more...
right at your fingertips.
Here's a Tool You'll Use Again
and Again -
That Can Pay For Itself 100
Within the Next Few Weeks!
What would you pay for a tool
that you’ll use over and over and over again
when you’re writing killer sales letters?
A tool that will soon become dog-earned
and worn, from all of the use you’ll get out
Better yet, what would you pay
for a copywriting tool that truly has the
power to double or triple your sales
instantly? Or can shave years off of your
copywriting learning curve – and help you
write your first $100,000 or even $1 million
dollar letter? And write these letters
faster and easier?
Other copywriting courses that
simply teach you how to become a better
copywriter through time-consuming trial and
error cost as much as $1,000 or more. And
software that claims to write your sales
letter “instantly” even runs $100 bucks or
But you won’t pay anywhere near
these amounts for My Instant Swipe File™.
Take action today – and you can grab the
entire My Instant Swipe File™ package, plus
all 4 bonus copywriting tools, for a
one-time investment of only
NOW ONLY $17.77!
That’s right. For just
NOW ONLY $17.77!
you’ll get everything you need to
write hotter sales letters virtually
Best of all, just one idea you
get from the My Instant Swipe File™ package
can make you many, many times back your
one-time investment. In fact, this small
one-time investment is truly tiny compared
to the thousands, even millions of dollars
it can potentially make you over the coming
months and years.
The time to act is now.
If you’ve already written a
sales letter, you can use My Instant
Swipe File™ to double or triple it’s
effectiveness instantly – using the
million-dollar copywriting examples featured
No letter yet? No
worries! You’ll fly through your letter,
using My Instant Swipe File™ - getting
instant ideas for the perfect headline,
opening, offer, and more!
grab your copy of My
Instant Swipe File™ right now – and within
just minutes of investing in it, you can
have it in your hands, ready to use and
Don’t let this pass you by. The
sooner you start using My Instant Swipe
File™, the faster you can start profiting
from it. And since you’re protected by our
“strong-as-steel” money-back guarantee, you
have absolutely nothing to lose.
Click here now to increase
the money-making power of all of your sales
Cut Down from
Yours For Success,
Gardner Marketing Group Inc.
P.S. When I first started writing
copy many years ago, it actually felt
painful. None of it ever looked “good
enough”. Then, one day I read about
copywriter’s using a “swipe file” – and
started filing away all of the best sales
letters I could find. Since then, writing
copy has become a breeze. I no longer fear
“the blank page”, because anytime I need
inspiration for a headline, opening,
sub-heads, guarantee, offer... or anything
for my letter... I simply go to my swipe
file and find what I need instantly. It’s
not only made writing copy more fun, but
also more profitable. I’ve been very
fortunate to have written multiple sales
letters that have generated over one million
in sales. Now, I’m offering YOU a
copywriting tool that can not only make
copywriting more fun, but also more
profitable. Whether you’re writing copy for
clients... or for your own business... you
owe it to yourself to add My Instant Swipe
File™ to your toolkit.
Click here now to
grab this entire package within minutes!